Automattic To Buy Tumbler from Verizon

It’s just fun.
Or money.
It’s the same thing, isn’t it?
Can you hear me now?

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Verizon to Sell Tumblr to WordPress.com Owner

Carrier sheds blogging site for nominal amount as part of media unit revamp

Tumblr is a free service that hosts millions of blogs where users can upload photos, music and art, but it has been overshadowed by rival social-media sites.

By Sarah Krouse
Aug. 12, 2019 4:00 pm ET

Verizon Communications Inc. (stock symbol VZ) has agreed to sell its blogging website Tumblr to the owner of popular online-publishing tool WordPress.com, unloading for a nominal amount a site that once fetched a purchase price of more than $1 billion.

Automattic Inc. will buy Tumblr for an undisclosed sum and take on about 200 staffers, the companies said. Tumblr is a free service that hosts millions of blogs where users can upload photos, music and art, but it has been dwarfed by Facebook, Reddit and other services.

Verizon became Tumblr’s owner through the carrier’s 2017 acquisition of Yahoo (symbol AABA) as part of a bid to build a digital media and advertising business. The wireless carrier began seeking a buyer for Tumblr earlier this year, The Wall Street Journal reported.

It discussed a potential transaction with a handful of parties, people familiar with the matter said. The sale price isn’t material to Verizon, one of the people said.

Verizon is in the process of revamping its media group, which struggled to meet revenue targets in recent years. The business, home to legacy Yahoo and AOL web properties such as HuffPost, TechCrunch, feminist media brand Makers and celebrity-interview site Build, is increasingly focused on subscription and original content.

The Tumblr acquisition is the largest ever in terms of price and head count for Automattic, the company’s Chief Executive Matt Mullenweg said in an interview. The San Francisco company has a stable of brands focused on

More evidence that Government $pending boo$t$ economy

Recollect the brouhaha over Vice President Joe Biden‘s remark Thursday, July 16, 2009 in Alexandria, Virginia?

He was speaking at an AARP-sponsored town hall meeting also attended by AARP CEO A. Barry Rand, Health and Human Services Secretary Kathleen Sebelius and Nancy Ann DeParle, Director of the White House Office of Health Reform.

Vice President Biden said, “Now people, when I say that, look at me and say, ‘What are you talking about, Joe? You’re telling me we have to go spend money to keep from going bankrupt?’ The answer is ‘yes,’ that’s what I’m telling you.”

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“And folks look, AARP knows – and the people with me here today know, the president knows, and I know – that the status quo is simply not acceptable. Its totally unacceptable. And its completely unsustainable. Even if we wanted to keep it the way we have it now. It can’t do it financially, Were going to go bankrupt as a nation. Now, people when I say that look at me and say, ‘What are you talking about, Joe? You’re telling me we have to go spend money to keep from going bankrupt?’ The answer is ‘yes,’ I’m telling you.”

Of course, Vice President Biden was speaking in context of the Affordable Care Act – also commonly known as “ObamaCare” – which the Government Accountability Office has shown has already demonstrated significant cost savings and proven to be business-stimulating legislation, and that to eliminate it’s protections would cost the federal government even more in the long-term.

Analogously, it’d be like having a fuel inefficient automobile – one that only got about 5 miles/gallon, or less. If you were to purchase even a used vehicle with twice the fuel economy – 10mpg – you could realize significant overall long-term savings. Simply ceasing driving will not solve any problem, but would rather create more problems.

Similarly, could you imagine having an inefficient Heating/Ventilation & Air Conditioning (HVAC) system? You gotta’ stay cool in the summer and warm in the winter – there’s no way around it. And to lower your average monthly utility bills by even 1/3 would be beneficial.

So, here’s a shocker for armchair philosophers, political pundits, amateur economists, Radical Republicans, TEA Party types and more: Government spending – in part – is a significant driver of our nation’s economy. And, spending on economic infrastructure is ALWAYS a most wise investment.

Why?

Because 1.) Materials and Manpower ALWAYS come from the PRIVATE SECTOR, and;

Digital divide? What digital divide? We don’t need no stinking “digital divide”!

“Digital divide?”

What “digital divide”?

We don’t need no steenking “digital divide”!

Funny, ironic, and true.

Haves, meet Have-Nots.

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How the digital divide developed in New Orleans & what that means for the future of news there

by Tracie Powell Published July 5, 2012 4:00 pm Updated July 5, 2012 7:03 pm

Come September when changes at The Times-Picayune take effect, not only will New Orleans become the largest city without a daily newspaper, its residents will likely become some of the most disconnected in the country.

New Orleans lags behind the rest of the U.S. when it comes to broadband Internet service connections, according to an investigative report produced by the nonprofit journalism organization The Lens in conjunction with the Center for Public Integrity and the Investigative Reporting Workshop at American University. About half of Louisianans subscribe to broadband services while the national average is 60 percent. Those who do subscribe to broadband Internet service tend to be white and in higher income brackets, the report shows.

Only 43 percent of Americans who make less than $25,000 a year have home Internet access, according to a U.S. Department of Commerce study. “It’s clear that, in the midst of moving toward digital news, many people still need access to information that doesn’t require a computer,” Jesse Hardman writes in the Columbia Journalism Review.

This is especially true in New Orleans, where half the residents make less than $35,000 a year and The Times-Picayune will emphasize digital products, Hardman states. The concern should not be about a business decision, “but on how the citizens of New Orleans are going to get important information if they are not online,” he writes.

Poorer, more African American areas of New Orleans, such as the Lower 9th Ward, have broadband subscription rates between 0 and 40 percent while those living in more rural parts of the area account for subscription rates between 0 and 20 percent, Matt Davis writes in The Lens.

It’s harder to profit from the investment in broadband infrastructure in rural areas where fewer residents live further apart. Among poorer residents, broadband – and even newspaper subscriptions – tend to be luxuries for job seekers or people who are still trying to rebuild homes damaged by Hurricane Katrina nearly seven years ago. The Picayune’s decision to print only three days a week means fewer newspapers will get passed around local barber shops, beauty salons, cafes and convenience stores — places where many people who don’t have broadband access at home often go to exchange information about what’s happening in their neighborhoods.

At the same time, private business executives and public officials seem to be in denial. They aren’t planning for a diminished newspaper presence and are holding out hope that a hero will swoop in and buy The Times-Picayune, even though the paper isn’t for sale. They also continue to support policies that favor the telecom industry rather than working to make broadband more affordable.

The other primary sources of information for poorer residents, television and radio, will have to step up their game to fill in the gap once the Picayune ceases daily publication, media observers say.

Why the Digital Divide

New Orleans is one of the most digitally divided cities in the country. The Lens’ report contains