A Guide To Increasing Company Value

Almost everyone who has worked in sales has heard the mantras “the customer is always right,” and “the customer is your most important person.”

And as anyone who has worked in healthcare can attest, neither of those statements are true.

For example, consider the patient who, arriving at the ED (Emergency Department) said to the physician, “My doc says my sugar is high so he gave me this medicine for diabetes.”

Naturally, the physician asked, “Do you take it?”

The patient replied saying, “No, ’cause I don’t have diabetes, just high sugar.”

And then, another Physician who explained to the patient’s mother her child’s diagnosis and therapeutic interventions saying, “She has a concussion, she needs to rest in bed in a quiet dark room until she is better.”

The mother then asked, “Can she go to the fair?”

Conventional wisdom often monikered as “common sense,” sometimes follows the pithy axiom that “common sense isn’t so common anymore.”

For years, I’ve maintained that the customer is NOT “always right,” nor are they the “most important person” in any business.

Instead, the most important person in any business are the employees.

Some CEOs have gotten a bad rap, often justifiably, because while seeking to return corporate profit and shareholder return, they’ve cut resources and employees. Like the abusive Pharaoh of the Exodus account in the Old Testament, they demand to “make more bricks with less hay.” Of course, we know how that story ended – not well.

So naturally, it delighted me to read some time ago that Sir Richard Branson, a renown entrepreneur and philanthropist, has similarly long held that thought and said, “Put your staff first, customers second, and shareholders third.”

In a 2014 interview with Inc. magazine, Sir Richard said,

Cuss…tomer Service, With A Smile!😄

You gotta’ feel for the folks on the other end of the phone in corporate Customer Care / Customer Service for various companies. Sometimes, they catch Hell. Seriously, they do.

Folks may sometimes call up mad as a hornet, irritated – for whatever reason – and then proceed to “take it out” on whoever answers the phone.

It’s a DIFFICULT job, to be certain, but someone’s gotta’ do it.

So… hat’s OFF to those unsung heroes of business enterprise!

Now, let’s get real… real hard, and really real.

Most folks, I would presume, don’t walk around with a chip on their shoulder. They’re not constantly engaging or berating themselves with conflicting internal dialogue, or hearing voices in their head. In other words, not only are they sane, they’re moderately happy, satisfied with life, and things in general. While there are occasions in which they become dissatisfied, angry, or upset, those very same sane people communicate, and collaborate with others to make others aware of problems, so that solutions and corrections to them may be made.

Of course, few would suppose that

Thomas Jefferson on “the Buffett Rule”

How much is enough?

How many houses does a man need to live in?

How many cars does a man need?

In response to the question “Can you ever have enough money?,” billionaire entrepreneur Sir Richard Branson replied, “You only need one breakfast, one lunch, one dinner, and therefore the money aspect is not actually that important.”

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by Alan Grayson on Friday, April 20, 2012 at 1:44pm ·

I don’t know what Founding Father and President Thomas Jefferson would have thought about TV, cars, spaceships, cellphones, skyscrapers, computers or nuclear weapons. But I do know what Jefferson would have thought about the Buffett Rule. He would have liked it.

The Buffett Rule is the Obama Administration’s proposal to adopt a 30% minimum tax rate on personal income above $1 million a year. It would promote one of the central tenets of progressivism: that the burden of taxes should fall on the rich, not the poor.

In 1811, two years after Jefferson left the Presidency, Jefferson wrote a letter to General Thaddeus Kosciuszko, a hero of the American Revolution. Jefferson said that he supported taxes (then tariffs, since there was no income tax yet) falling entirely on the wealthy. As Jefferson explained: “The farmer will see