To much chagrin, and outcry of many long-time WordPress users, the company unilaterally decided to switch to a “block editor.”
It has not gone over well.
Run atop JavaScript, “Gutenberg,” as it’s called, runs entirely in the web browser, according to the company.
The longtime, stable editor built using the WYSIWYG HTML editor TinyMCE which parlayed WordPress into a power player and preferred “provider” in the web design world, has come close to being abandoned, in lieu of something touted as “new and improved!”
It is not, and anything but.
The rollout was unceremonious.
It was almost as bad as a violently forced kiss on a first date – or, maybe even worse.
If some of the technical jargon is beyond you, not to worry, we’ll do our best to explain how this is not only applicable to you, but to all of their customer base – including the no-cost gratis accounts hosted on WordPress dot com, such as this site – and how they could have done better, and apparently, have taken a lesson from, at least for the time being.
First is Customer Service.
WordPress has been a pretty good company and enthusiastic member of the tech community, and has definitely found their niche as the practical backbone of the web design world insofar as a significant portion of the world’s major websites – some which you would immediately recognize were I to name them (Microsoft, the White House official site, the UK National Archives, Sony Music, UPS (United Parcel Service), Target, The New York Times, The Walt Disney Company, Tribune Media, Vivendi {a French multimedia company}, Toyota, the official site of the government of Sweden, Wired, Variety, Best Buy, Xerox, Etsy, Home Depot, Fortune, The New Yorker, Reuters, Skype, Yelp, Chicago Sun-Times, People, IBM, GoDaddy, etc.) – and comprise at least 37.6% of ALL websites, while 62% of the fastest growing companies do so.
WordPress has become a “Content Management System” (not to be confused with CMS – the Centers for Medicare and Medicaid Services, a division of the Department of Health and Human Services of the U.S. government), which sounds all nice and knowledgeable, even “professional” – use of acronyms and abbreviations make it seem to others like you’re sophisticated. However, being plain-spoken is more admired, and reaches more people than being a jargon-using weisenheimer technogeek.
To date, WordPress has been responsive to the needs of their customers insofar as creating a usable, workable product, which is fully scalable to comport to the specific needs of each individual user. Whether BIG or small, WordPress had been responsive.
Next, is ease of use.
Artist’s rendition of what it might have looked like in Johannes Gutenberg’s printing press workshop.
WordPress’ learning curve has been short and shallow. Having emerged from the initial fray of bloggers, WordPress has emerged the clear winner. That includes among contenders like “the Great G,” also known as Google, which continues hosting their blogging service called “Blogger,” and among newcomers like Wix.com – which ostensibly, at least as it would seem, is what WordPress is working up against. Not that it’s a contender by any stretch of the imagination, but it promotes itself by claiming that “When you choose Wix, you don’t just get a drag and drop website builder. You get the whole package. Free reliable web hosting, top security, the best SEO and a dedicated support team to help you along the way.”
WordPress has long had, and continues to have, an excellent, even enviable, gratis service.
That solitary combined three-part claim – “free,” “reliable,” and “drag and drop” – has appeal. Among those who study such matters, the word “free” has continually shown itself to be a powerful and motivating word… because, everyone wants something for nothing. And in an increasingly costly world, “free” can be perceived as a significant benefit – even if it’s not all what it’s cracked up to be. And while reliability is almost taken for granted, though again, claims are not always what they’re cracked up to be.
And then, there’s the “drag and drop” aspect.
THAT is what is most concerning to WordPress.
Despite the fact that Read the rest of this entry »
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