Warm Southern Breeze

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Posts Tagged ‘Mike Murphy’

Mitt Romney “never wanted to be president,” says son Tagg.

Posted by Warm Southern Breeze on Thursday, December 27, 2012

The story behind Mitt Romney’s loss in the presidential campaign to President Obama

It was two weeks before Election Day when Mitt Romney’s political director signed a memo that all but ridiculed the notion that the Republican presidential nominee, with his “better ground game,” could lose the key state of Ohio or the election. The race is “unmistakably moving in Mitt Romney’s direction,” the memo said.

But the claims proved wildly off the mark, a fact embarrassingly underscored when the high-tech voter turnout system that Romney himself called “state of the art” crashed at the worst moment, on Election Day.

To this day, Romney’s aides wonder how it all went so wrong.

They console each other with claims that the election was much closer than realized, saying that Romney would be president if roughly 370,000 people in swing states had voted differently. Romney himself blamed demographic shifts and Obama’s “gifts”: federal largesse targeted to Democratic constituencies.

But a reconstruction by the Globe of how the campaign unfolded shows that Romney’s problems went deeper than is widely understood. His campaign made a series of costly financial, strategic, and political mistakes that, in retrospect, all but assured the candidate’s defeat, given the revolutionary turnout tactics and tactical smarts of President Obama’s operation.

One of the gravest errors, many say, was the Romney team’s failure, until too late in the campaign, to sell voters on the candidate’s personal qualities and leadership gifts. The effect was to open the way for Obama to define Romney through an early blitz of negative advertising. Election Day polls showed that the vast majority of voters concluded that Romney did not really care about average people.

These failures are now the subject of scrutiny by national GOP officials who say they plan to Read the rest of this entry »

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