Big Beer Still Bets on Lager

If you’re a beer drinker, if you enjoy quaffing the suds, a cold one after work, or on a summer day, you may be interested to know that Anheuser-Busch (now Anheuser-Busch InBev), Molson, Coors (now MolsonCoors), Miller (now SABMiller) are NOT American-owned companies.

That’s right.

They’re foreign-owned, multinational corporations – every one.

The Craft Brew Beer industry in America is the antithesis of Big Beer, which in large part, developed as a result of consistently poor quality products made by Big Beer, and their inattention to customers. The emergence of me-too wanna’ be ‘craft brewed beers’ made by Big Beer is a sure sign that they’ve noticed what’s happening – a reduction in beer consumption, i.e., their sales.

Those sales have gone to micro & craft brewed beer, and their American-made, locally-sourced mom & pop competitors.

More power to locally sourced craft brewed beers!

Cheers!

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Why Lager Is the Future of Craft Beer

BY Jason Notte | 06/19/14 – 10:00 AM EDT

PORTLAND, Ore. (TheStreet) — Small craft brewers and the craft divisions of huge international breweries can talk about wheat beers, shandies and even IPA all they’d like: This is still lager country.

Despite recent gains by craft beer and recent shifts by Anheuser-Busch InBev, MolsonCoors and SABMiller toward brands including Blue Moon, Shock Top, Goose Island and Leinenkugel’s, the overwhelming majority of beer sold in this country is lager or some derivative thereof. It’s been so relentless and pervasive that even hard-line craft beer advocates have begun embracing it in its light, familiar form.

Consider that MolsonCoors/SABMiller’s MillerCoors and Anheuser-Busch InBev still sell about 74% of the beer this nation drinks. Consider further that Corona and Heineken make up roughly another 10% of that market. Throw Pabst, Modelo and newly “craft” brewer Yuengling into the equation and 18 of the 20 best-selling beers in the U.S. are some form of either lager or pilsner.

You can argue that most are losing sales — and many including Budweiser, Bud Light, Miller Lite and Busch are. But import brands including Heinkeken, Corona and Modelo saw sales rise even during the recession. The same holds true for Coors Light, Pabst Blue Ribbon and Yuengling, with each posting double-digit percentage point gains in 2012 alone, according to Beer Marketer’s Insights.

The problem isn’t lager, but the overall beer market. The Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau reported a 1.5% decrease in overall beer sales and a 2.6-million barrel loss in beer production. That’s basically akin to shutting down Boston Beer’s Samuel Adams brand (which produced 2.7 million barrels in 2012) for an entire year. Beer consumption overall has fallen in four of the past five years, with many of the slumping mainstream brands responsible for the damage. That has reduced reduced beer’s share of the overall alcohol market from 55% in 2000 to 49% in 2012. Meanwhile, craft beer volume increased by an estimated 15% last year, with imports putting up roughly 5% growth.

The Beer Institute, a beer industry organization based in Washington, points out that

One Beer to Avoid At All Costs

Rarely do I encounter something so scathing, so terrible, so atrocious that is worthy of some horrible review; but in this case, I shall make an exception.

Friends, if you are a beer drinker, if you enjoy quaffing the suds, if on occasion you like to try new and different things, or if you are a dedicated palate adventurer (like me), I encourage WARN you to AVOID AT ALL COSTS this beer.

When I read the label upon which was printed “wheat beer,” it did not indicate anything other than “wheat beer.”

In fact, nothing on the entire label nor the bottle nor the carrier warned me, or informed me.

The description on the carrier read: “Wheat Beer Snap! You’ve just captured an unfiltered wheat beer full of refreshment and a smile-inducing flash of tart at the finish.” On the bottle, these words also appeared: “Wheat beer brewed with spices.”

That’s it.

Normally, I’ve found some wheat beers exceptionally tasty, while others have miles to go before they begin to perfect their craft.

This beer was from a well-known, and highly respected craft brewery, whose offerings I have come to enjoy.

I write of none other than

Analysis – Examining the Record: Is Alabama Governor Bentley a “Jobs Creator” or a Drag on the State Economy?

When campaigning for the office of Alabama’s Governor, Robert Bentley – a retired dermatologist physician who at the time was an elected representative from Tuscaloosa County – promised if elected governor that, “I will forgo a salary as state representative for the rest of my term and will not accept a salary as Governor until Alabama reaches full employment.”
ref: http://blog.al.com/spotnews/2010/06/robert_bentley_extends_no-sala.html

When pressed on the matter, he later defined “full employment” as having state unemployment somewhere around 5%. It is a promise to which, as of the date of this entry – 12 April 2014 – he has kept. In other words, Alabama has NOT reached “full employment,” and he has not been paid a salary. He has, however, been compensated for out-of-pocket expenses (the governor’s office has a budget, so why would he personally have any such expenses for work in an official capacity?), though he has received – as legislator, a legally-mandated $1.00 per month salary. Since his election to the governorship, he has not received a salary.

Let’s examine Governor Bentley‘s employment record.

During Governor Robert Bentley’s watch, International Paper – the large paper mill formerly known as Champion Paper, in Courtland, and the largest employer in Lawrence County – closed and cost the area economy & state 1100 jobs. Those jobs were

Beer & Babes… what could be more American? These babes brew!

It certainly seems as if the spirit of entrepreneurship and the conjunction of high quality foodstuffs is enjoying a revival in the United States.

For that, we remain grateful.

Cheers!

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More women are making — and enjoying — craft beers

Associated Press, May 29, 2012

A brew and a bro — it’s the classic pairing, right? Not necessarily.

From the rise of female brew masters to the growth of women’s tasting groups, women are becoming much more than a pint-sized part of the brewing world.

The emergence of women as both beer-lovers and brewers happened as the craft beer scene grew overall by leaps and bounds, and that’s no coincidence, said Lisa Morrison, Oregon-based writer, blogger and author of “Craft Beers of the Pacific Northwest.”

“I think that women are finally discovering, thanks to craft beer, that beer has flavor,” she said.

“When we start getting into the artisan stuff you start realizing that there’s an entire rainbow of flavors that you can enjoy. And because of that

More “Banned in Bama” beverages, aka The Alabama brew hah-hah

That title is supposed to cute. So laugh!

Here’s the deal: It seems the brilliant intellectually challenged folk in Montgomery seem to think that the word BASTARD is somehow bad.

Fat Bastard wines – Cabernet Sauvignon, Chardonnay & Chardonnay-based Blends, Merlot, Pinot Noir, Sauvignon Blanc & Sauvignon Blanc-based Blends

Recall that “bastard” can have several meanings. One, is as it applies to a type of milled file. Two, is as it applies to the child born to an unwed mother. And there certainly seems to be no shortage of those these days. Of course, it’s not the child’s fault, but words describe things, and like it or not, a child of an unwed mother is a bastard.

I guess next up, they’ll have to remove the French Fat Bastard wine, too. It’s been sold in Alabama for quite some time.

Cycles Gladiator wine label, an 1895 poster promoting the Gladiator brand bicycle.

Of course, the astute readers will recall the last international fiasco with the state Alcoholic Beverage Control Board with the Cycles Gladiator wine.

The Hahn Family Wines company had to create an entirely different label specifically for Cycles Gladiator wine to be sold in the state. The label was an historic poster from 1895 – and that same year printer G. Massias unveiled one of the great Parisian art posters showcasing the stylish Gladiator bicycle.

Naturally, news of the rancorous decision by Alabama’a ABC drove sales for the wine through the roof, at home, and abroad.

However, I sincerely doubt it’s any complex marketing ploy.

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Alabama won’t allow Founders Brewing Co.’s award-winning ‘Dirty Bastard’ ale on state shelves

Published: Friday, April 13, 2012, 12:40 PM     Updated: Thursday, April 19, 2012, 8:12 PM

By Garret Ellison | gellison@mlive.com

Update: Beverage control board says brewery can appeal

GRAND RAPIDS, MI — As Michigan craft brewers continue to expand their distribution footprint across the country, Founders Brewing Co. is running into some roadblocks in the South.

The Alabama Alcoholic Beverage Control Board is refusing to register two of Founders’ beers after the regulatory agency objected to the word ‘bastard’ on the labels.

“It’s one of those silly things,” said Dave Engbers, Founders vice president.

The Alabama board is