Big Beer Still Bets on Lager

If you’re a beer drinker, if you enjoy quaffing the suds, a cold one after work, or on a summer day, you may be interested to know that Anheuser-Busch (now Anheuser-Busch InBev), Molson, Coors (now MolsonCoors), Miller (now SABMiller) are NOT American-owned companies.

That’s right.

They’re foreign-owned, multinational corporations – every one.

The Craft Brew Beer industry in America is the antithesis of Big Beer, which in large part, developed as a result of consistently poor quality products made by Big Beer, and their inattention to customers. The emergence of me-too wanna’ be ‘craft brewed beers’ made by Big Beer is a sure sign that they’ve noticed what’s happening – a reduction in beer consumption, i.e., their sales.

Those sales have gone to micro & craft brewed beer, and their American-made, locally-sourced mom & pop competitors.

More power to locally sourced craft brewed beers!

Cheers!

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Why Lager Is the Future of Craft Beer

BY Jason Notte | 06/19/14 – 10:00 AM EDT

PORTLAND, Ore. (TheStreet) — Small craft brewers and the craft divisions of huge international breweries can talk about wheat beers, shandies and even IPA all they’d like: This is still lager country.

Despite recent gains by craft beer and recent shifts by Anheuser-Busch InBev, MolsonCoors and SABMiller toward brands including Blue Moon, Shock Top, Goose Island and Leinenkugel’s, the overwhelming majority of beer sold in this country is lager or some derivative thereof. It’s been so relentless and pervasive that even hard-line craft beer advocates have begun embracing it in its light, familiar form.

Consider that MolsonCoors/SABMiller’s MillerCoors and Anheuser-Busch InBev still sell about 74% of the beer this nation drinks. Consider further that Corona and Heineken make up roughly another 10% of that market. Throw Pabst, Modelo and newly “craft” brewer Yuengling into the equation and 18 of the 20 best-selling beers in the U.S. are some form of either lager or pilsner.

You can argue that most are losing sales — and many including Budweiser, Bud Light, Miller Lite and Busch are. But import brands including Heinkeken, Corona and Modelo saw sales rise even during the recession. The same holds true for Coors Light, Pabst Blue Ribbon and Yuengling, with each posting double-digit percentage point gains in 2012 alone, according to Beer Marketer’s Insights.

The problem isn’t lager, but the overall beer market. The Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau reported a 1.5% decrease in overall beer sales and a 2.6-million barrel loss in beer production. That’s basically akin to shutting down Boston Beer’s Samuel Adams brand (which produced 2.7 million barrels in 2012) for an entire year. Beer consumption overall has fallen in four of the past five years, with many of the slumping mainstream brands responsible for the damage. That has reduced reduced beer’s share of the overall alcohol market from 55% in 2000 to 49% in 2012. Meanwhile, craft beer volume increased by an estimated 15% last year, with imports putting up roughly 5% growth.

The Beer Institute, a beer industry organization based in Washington, points out that

Michelle Obama fires up America with Keynote Speech to Democratic faithful in Charlotte

Not only was her speech more well received than Republican Ann Romney‘s, but that one night of the DNC was more enthusiastic – i.e., FIRED UP – than was the entire RNC event in Tampa.

It was EXCITING to know that the Average American does NOT want to return to the “Bad Old Days” of bad policy as they experienced under the Bush II administration, which was responsible for the bail-out called TARP, starting wars in Iraq & Afghanistan, outsourcing American jobs, increasing the size of government, cutting taxes on the wealthy, the so-called “doughnut hole” in the Medicare prescription program (written by BIG PHARMA), and a whole lotta’ other genuinely bad things.

It was EXCITING to know that personal freedom – religious, private, healthcare – is an instrumental part of the Democratic Platform, as opposed to the RNC which supports… going back via the legislative time machine to the 1800’s, when child labor was common, women couldn’t vote, any non-white person was a second-class non-citizen & couldn’t vote, etc.

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Transcript: Michelle Obama’s Democratic Convention Speech

September 4, 2012

Below is the full transcript, as prepared for delivery, of First Lady Michelle Obama‘s speech to the Democratic National Convention on Tuesday night.

Thank you so much, Elaine…we are so grateful for your family‘s service and sacrifice…and we will always have your back.

Over the past few years as First Lady, I have had the extraordinary privilege of traveling all across this country. And everywhere I’ve gone, in the people I’ve met, and the stories I’ve heard, I have seen the very best of the American spirit.

I have seen it in the incredible kindness and warmth that people have shown me and my family, especially our girls.

I’ve seen it in teachers in a near-bankrupt school district who vowed to keep teaching without pay.

I’ve seen it in people who become heroes at a moment’s notice, diving into harm’s way to save others…flying across the country to put out a fire…driving for hours to bail out a flooded town.

And I’ve seen it in our men and women in uniform and our proud military families…in wounded warriors who tell me they’re not just going to walk again, they’re going to run, and they’re going to run marathons…in the young man blinded by a bomb in Afghanistan who said, simply, “…I’d give my eyes 100 times again to have the chance to do what I have done and what I can still do.”

Every day, the people I meet inspire me…every day, they make me proud…every day they remind me how blessed we are to live in the greatest nation on earth.

Serving as your First Lady is an honor and a privilege…but back when we first came together four years ago, I still had some concerns about this journey we’d begun.

While I believed deeply in my husband’s vision for this country…and I was certain he would make an extraordinary President…like any mother, I was worried about what it would mean for our girls if he got that chance.

How would we keep them grounded under the glare of the national spotlight?

How would they