With it’s new Watch Series 4, Apple Computer of Cupertino, CA has signaled its intent to capitalize upon integrating electronics, health informatics, and aging.
With one fell swoop, Apple has exemplified and cemented the “Help! I’ve fallen and I can’t get up!” era.
Long thought of as a popular cultural icon, the phrase “I’ve fallen and I can’t get up!” entered American vernacular in 1989 and quickly became a comedic touchstone which endures to this day.
The LifeCall company advertised their medical alarm product on television, which was shown being worn as a pendant or brooch (primarily marketed toward women), and which could be activated by pushing a single button on the device which in turn, called the firm’s 24-7/365 operators in the event of the wearer’s immobility… presuming, of course, that they were fully alert, and capable of pressing a button.
By October 1990, LifeCall had patented the phrase “I’ve fallen and I can’t get up!” and with various minor modifications, as time progressed, by 2007, the phrase had become their legally official trademark.
Falls, of course, result many causes, not the least of which may be Read the rest of this entry »
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