“Hey Dad… can I borrow the ‘Vette?” say few young men.
And the headline is atrocious.
Try instead “Corvette’s New Design Not Just for Successful Plumbers,” or
“Newly Designed Corvette Not Just for Successful Plumbers.”
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Corvette Not Just for Successful Plumbers With New Design
The Chevrolet Corvette, once the coolest of cool rides on Route 66 and the rest of America’s roads, has suffered the cruelest of fates: It’s known as an old man’s toy. Even the head of Chevy marketing acknowledges that too many people see it as the car of “the successful plumber.”
General Motors Co. (GM) is determined to change that.
In two days, Chevrolet will unveil the new Corvette, which so far GM has teased as having a sleeker exterior, a bigger engine and a dramatically improved interior.
GM design chief Ed Welburn this week unfurled a poster on a table at his office in suburban Detroit showing images of the remodeled Corvette along with Stingrays from 1959 and 1963.
“I want this image on every kid’s wall,” he said in advance of the Jan. 13 unveiling of the new car on the eve of the North American International Auto Show in Detroit.
The redesigned Corvette, code-named C7, arrives as
Warm Southern Breeze 