That title is supposed to cute. So laugh!
Here’s the deal: It seems the brilliant intellectually challenged folk in Montgomery seem to think that the word BASTARD is somehow bad.

Fat Bastard wines – Cabernet Sauvignon, Chardonnay & Chardonnay-based Blends, Merlot, Pinot Noir, Sauvignon Blanc & Sauvignon Blanc-based Blends
Recall that “bastard” can have several meanings. One, is as it applies to a type of milled file. Two, is as it applies to the child born to an unwed mother. And there certainly seems to be no shortage of those these days. Of course, it’s not the child’s fault, but words describe things, and like it or not, a child of an unwed mother is a bastard.
I guess next up, they’ll have to remove the French Fat Bastard wine, too. It’s been sold in Alabama for quite some time.

Cycles Gladiator wine label, an 1895 poster promoting the Gladiator brand bicycle.
Of course, the astute readers will recall the last international fiasco with the state Alcoholic Beverage Control Board with the Cycles Gladiator wine.
The Hahn Family Wines company had to create an entirely different label specifically for Cycles Gladiator wine to be sold in the state. The label was an historic poster from 1895 – and that same year printer G. Massias unveiled one of the great Parisian art posters showcasing the stylish Gladiator bicycle.
Naturally, news of the rancorous decision by Alabama’a ABC drove sales for the wine through the roof, at home, and abroad.
However, I sincerely doubt it’s any complex marketing ploy.
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Alabama won’t allow Founders Brewing Co.’s award-winning ‘Dirty Bastard’ ale on state shelves
Published: Friday, April 13, 2012, 12:40 PM Updated: Thursday, April 19, 2012, 8:12 PM
Update: Beverage control board says brewery can appeal
GRAND RAPIDS, MI — As Michigan craft brewers continue to expand their distribution footprint across the country, Founders Brewing Co. is running into some roadblocks in the South.
The Alabama Alcoholic Beverage Control Board is refusing to register two of Founders’ beers after the regulatory agency objected to the word ‘bastard’ on the labels.
“It’s one of those silly things,” said Dave Engbers, Founders vice president.
The Alabama board is Read the rest of this entry »