Big Beer Still Bets on Lager

If you’re a beer drinker, if you enjoy quaffing the suds, a cold one after work, or on a summer day, you may be interested to know that Anheuser-Busch (now Anheuser-Busch InBev), Molson, Coors (now MolsonCoors), Miller (now SABMiller) are NOT American-owned companies.

That’s right.

They’re foreign-owned, multinational corporations – every one.

The Craft Brew Beer industry in America is the antithesis of Big Beer, which in large part, developed as a result of consistently poor quality products made by Big Beer, and their inattention to customers. The emergence of me-too wanna’ be ‘craft brewed beers’ made by Big Beer is a sure sign that they’ve noticed what’s happening – a reduction in beer consumption, i.e., their sales.

Those sales have gone to micro & craft brewed beer, and their American-made, locally-sourced mom & pop competitors.

More power to locally sourced craft brewed beers!

Cheers!

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Why Lager Is the Future of Craft Beer

BY Jason Notte | 06/19/14 – 10:00 AM EDT

PORTLAND, Ore. (TheStreet) — Small craft brewers and the craft divisions of huge international breweries can talk about wheat beers, shandies and even IPA all they’d like: This is still lager country.

Despite recent gains by craft beer and recent shifts by Anheuser-Busch InBev, MolsonCoors and SABMiller toward brands including Blue Moon, Shock Top, Goose Island and Leinenkugel’s, the overwhelming majority of beer sold in this country is lager or some derivative thereof. It’s been so relentless and pervasive that even hard-line craft beer advocates have begun embracing it in its light, familiar form.

Consider that MolsonCoors/SABMiller’s MillerCoors and Anheuser-Busch InBev still sell about 74% of the beer this nation drinks. Consider further that Corona and Heineken make up roughly another 10% of that market. Throw Pabst, Modelo and newly “craft” brewer Yuengling into the equation and 18 of the 20 best-selling beers in the U.S. are some form of either lager or pilsner.

You can argue that most are losing sales — and many including Budweiser, Bud Light, Miller Lite and Busch are. But import brands including Heinkeken, Corona and Modelo saw sales rise even during the recession. The same holds true for Coors Light, Pabst Blue Ribbon and Yuengling, with each posting double-digit percentage point gains in 2012 alone, according to Beer Marketer’s Insights.

The problem isn’t lager, but the overall beer market. The Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau reported a 1.5% decrease in overall beer sales and a 2.6-million barrel loss in beer production. That’s basically akin to shutting down Boston Beer’s Samuel Adams brand (which produced 2.7 million barrels in 2012) for an entire year. Beer consumption overall has fallen in four of the past five years, with many of the slumping mainstream brands responsible for the damage. That has reduced reduced beer’s share of the overall alcohol market from 55% in 2000 to 49% in 2012. Meanwhile, craft beer volume increased by an estimated 15% last year, with imports putting up roughly 5% growth.

The Beer Institute, a beer industry organization based in Washington, points out that

One Beer to Avoid At All Costs

Rarely do I encounter something so scathing, so terrible, so atrocious that is worthy of some horrible review; but in this case, I shall make an exception.

Friends, if you are a beer drinker, if you enjoy quaffing the suds, if on occasion you like to try new and different things, or if you are a dedicated palate adventurer (like me), I encourage WARN you to AVOID AT ALL COSTS this beer.

When I read the label upon which was printed “wheat beer,” it did not indicate anything other than “wheat beer.”

In fact, nothing on the entire label nor the bottle nor the carrier warned me, or informed me.

The description on the carrier read: “Wheat Beer Snap! You’ve just captured an unfiltered wheat beer full of refreshment and a smile-inducing flash of tart at the finish.” On the bottle, these words also appeared: “Wheat beer brewed with spices.”

That’s it.

Normally, I’ve found some wheat beers exceptionally tasty, while others have miles to go before they begin to perfect their craft.

This beer was from a well-known, and highly respected craft brewery, whose offerings I have come to enjoy.

I write of none other than

Analysis – Examining the Record: Is Alabama Governor Bentley a “Jobs Creator” or a Drag on the State Economy?

When campaigning for the office of Alabama’s Governor, Robert Bentley – a retired dermatologist physician who at the time was an elected representative from Tuscaloosa County – promised if elected governor that, “I will forgo a salary as state representative for the rest of my term and will not accept a salary as Governor until Alabama reaches full employment.”
ref: http://blog.al.com/spotnews/2010/06/robert_bentley_extends_no-sala.html

When pressed on the matter, he later defined “full employment” as having state unemployment somewhere around 5%. It is a promise to which, as of the date of this entry – 12 April 2014 – he has kept. In other words, Alabama has NOT reached “full employment,” and he has not been paid a salary. He has, however, been compensated for out-of-pocket expenses (the governor’s office has a budget, so why would he personally have any such expenses for work in an official capacity?), though he has received – as legislator, a legally-mandated $1.00 per month salary. Since his election to the governorship, he has not received a salary.

Let’s examine Governor Bentley‘s employment record.

During Governor Robert Bentley’s watch, International Paper – the large paper mill formerly known as Champion Paper, in Courtland, and the largest employer in Lawrence County – closed and cost the area economy & state 1100 jobs. Those jobs were

Could Climate Change help the Global Economy?

Raise a Glass of Scottish Wine to Global Climate Changes

By Rudy Ruitenberg Mar 25, 2014 11:00 PM CT

Thanks to climate change, Christopher Trotter will make history later this year by pairing a Scottish white wine with the local spoots.

The razor clams harvested from the nearby shores of the North Sea will go down nicely with the first bottles from Trotter’s vineyard north of Edinburgh. The 2014 vintage will be special for Scotland, where Highlanders have distilled whisky and brewed ale for centuries.

“Scotland has probably been more of a beer-drinking nation than anything else,” said Trotter, a chef and food writer. Wine hasn’t been part of the culture, he said, “until now.”

Christopher Trotter, Scottish Chef, Vintner and food writer, stands in his vineyard in Fife, Scotland
– Source: Christopher Trotter via Bloomberg

Trotter might as well pour a splash on the ground in memory of a vanishing world. Climate change, which scientists say is caused by heat-trapping gas accumulating in the atmosphere, is transforming dinner tables and scrambling traditions in the $270 billion global wine industry. In Europe, warmer seasons are chasing Italian and Spanish vintners up hillsides, making a winner of Germany, encouraging growers in Poland and spreading the cultivation of wine grapes to latitudes friendlier to belly-warming whiskies and ales. And it’s raising the alcohol content, and altering the flavors, of famous wines in France.

Vitis vinifera, the common grape vine, is a finicky crop. Vineyards flourish where average annual temperatures range from 10 to 20 degrees Celsius (50 to 68 degrees Fahrenheit). Too much dry weather, hail or too much rain can downgrade or wreck a vintage.

“Scotland has probably been more of a beer-drinking nation than anything else,” said Trotter, a chef and food writer. Wine hasn’t been part of the culture, he said, “until now.”

Trotter might as well pour a splash on the ground in memory of a vanishing world. Climate change, which scientists say is caused by heat-trapping gas accumulating in the atmosphere, is transforming dinner tables and scrambling traditions in the $270 billion global wine industry. In Europe, warmer seasons are chasing Italian and Spanish vintners up hillsides, making a winner of Germany, encouraging growers in Poland and spreading the cultivation of wine grapes to latitudes friendlier to belly-warming whiskies and ales. And it’s raising the alcohol content, and altering the flavors, of famous wines in France.

Vitis vinifera, the common grape vine, is a finicky crop. Vineyards flourish where average annual temperatures range from 10 to 20 degrees Celsius (50 to 68 degrees Fahrenheit). Too much dry weather, hail or too much rain can downgrade or wreck a vintage.

Fine Wine

“Wine is very responsive to climatic factors,” said Karl Storchmann, a professor of economics at New York University and managing editor of the Journal of Wine Economics. “This is especially true for fine wine, when weather-induced vintage-to-vintage price variations can exceed 1,000 percent.”

Over centuries, growers in the top producing countries — France, Italy and Spain — selected grape varieties that now account for 75 percent of the world’s wine plantings, according to a database prepared by the University of Adelaide in Australia.

Magic City Brewfest: Renewed excitement in 7th year with passage of Alabama’s Homebrew Law

Wonderful! Wonderful! Wonderful!
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Moylan’s Kilt Lifter is poured during the 2013 Magic City Brewfest, Friday, May 31, 2013. (Tamika Moore | tmoore@al.com)

Cheers to beers: Alabama raises a glass to home-brew, Brewfest and craft breweries

(Gallery by Tamika Moore | tmoore@al.com)

By Kathryn Tuggle | ktuggle@al.com
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on June 02, 2013 at 8:56 AM, updated June 02, 2013 at 9:39 AM

This weekend Birmingham played host to a sold-out Magic City Brewfest at Sloss Furnace, featuring more than 200 different beers from more than 70 craft brew­eries around the nation. Although 2013 marked the seventh annual Brewfest, it was the first since home­brew became legal in Alabama, thanks to legislation passed in May.

Because home-brewers in Alabama can now share recipes and bond over their successes and struggles, Brewfest has a renewed “electricity” in the air, said Gabe Harris, president of Free the Hops, the grassroots non­profit that worked to help pass the home­brew bill.

“It feels great to have home-brew legal in Alabama,” Harris said. “Every craft brewer at Brewfest started out as a home-brewer, and everyone is really excited to be here this year.”

Because craft brewers across the state feel passionately about spreading the home­brew “gospel,” the Home-brew Association set up a tent at Brewfest specifically to edu­cate people about the brewing process.

“We’ve had tons of peo­ple at the tent asking some really intelligent questions,” Harris said.

Spencer Overton, home­brew manager at Birming­ham brewery and bar Hop City, said Birmingham is now on the “cutting edge” of craft beer.

Alabama State House Committee OKs Home Brew Bill

Finally!

Little by little, in some regard, Alabama is moving into the 21st century.

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House committee approves bill that would legalize home brewing of beer

By Mike Cason | mcason@al.com
February 20, 2013 at 5:35 PM

MONTGOMERY, Alabama — The House Economic Development and Tourism Committee today approved a bill that would allow those 21 and older to make home brewed beer, wine, mead and cider for personal use.

Rep. Mac McCutcheon, R-Huntsville. (Robin Conn/The Huntsville Times) 

The bill, by Rep. Mac McCutcheon, R-Huntsville, would limit the total production to 15 gallons every three months.

The committee approved the bill after a public hearing, putting it in position for consideration by the House of Representatives.

Several home brewing enthusiasts spoke in favor of the bill.

Jason Sledd of Huntsville told the committee he took up home brewing as a hobby last year.

“At the time, I had no idea what I was doing was illegal in the state of Alabama,” Sledd said.

Sledd said he learned home brewing was illegal after joining a home brewers club.

Rep. Berry Forte, D-Eufaula, said he was opposed to the use of alcohol because of what it had done to some family members. He asked Sledd whether he brewed beer in front of his children.

Sledd said he did, and said he was teaching them the responsible way to use alcohol.

“They will have years of experience of seeing an adult drink alcohol and not being intoxicated,” Sledd said.

Joe Godfrey, executive director of ALCAP,

Could the three-martini lunch make a comeback? More booze news you can use!

Bear this in mind as you read the following news item: For the vast majority of workplaces, alcohol consumption during work hours could lead to significantly more than mere dismissal from employment. For those whose work involves human life – such as heavy machinery operators, healthcare professionals, law enforcement officers, and others – it could result in harm or loss of life to individuals.

However, for those who do high-level thinking, or are involved in the creative arts, this could be a boon to their efforts.

To your health!

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Having A Drink Or Two At Work Could Boost Your Productivity

Jhaneel Lockhart, March 23, 2012

Knocking back a beer at work might make you think more strategically, according to a recent University of Illinois study that tested the effects of alcohol on problem-solving.

“Being mildly drunk facilitates a divergent, diffuse mode of thought, which is useful for such tasks where the answer requires thinking on a tangent,” says BPS Research Digest.

The researchers observed 40 men between the ages of 21 and 30. Half of them drank enough vodka to